Music Industry: How to Stay Focused

By Daniel Siegel Alonso

Music Industry: How to Stay Focused

Finding inspiration in the ever-evolving music industry can be as arduous as hitting that perfect high note. Whether you're a songwriter, producer, or performer, the demand to constantly create something innovative and exciting can feel like an impossible task. But fear not! Inspiration is all around you, often in the most unexpected places. Daniel Siegel Alonso shares how to keep your creative juices flowing and avoid the dreaded creative rut.

Stepping Outside Your Comfort Zone

Siegel Alonso acknowledges how easy it is to get stuck in a musical echo chamber, repeatedly listening to the same genres and styles. While knowing your craft is a given, often, the best way to rediscover your creativity is to step outside of it. Tuning in to different styles of music can unlock new avenues of inspiration. For example, why not dive into classical or obscure world music if you're a pop singer? A Chopin composition or an obscure Afro-Cuban rhythm ignites an idea you can weave into your work.

Take the example of Sting, the iconic frontman of The Police. He famously drew inspiration from jazz and classical music, influencing his solo work and leading to some of his most innovative songs. By blending rock with these other genres, Sting kept his sound fresh and continually grew as an artist. Don't be afraid to mix things up—the best creativity can often stem from the most surprising sources.

Get Inspired by Other Art Forms

Sometimes, the best way to emerge from a creative rut is to look beyond the medium of music. Other art forms—like cinema, literature, and dance—can provide a wealth of inspiration. Watching a visually stunning foreign film or reading beautifully written prose can tap into emotions and ideas that translate into your work.

David Bowie was a master at drawing inspiration from other art forms. He was deeply influenced by the world of visual arts, particularly the surrealist and expressionist movements. His alter ego, Ziggy Stardust, was partly inspired by Japanese Kabuki theater's outlandish costumes and theatrics. By incorporating these non-musical influences into his work, Bowie created a completely unique persona and sound.

So, if you're feeling stuck, Siegel Alonso suggests visiting a gallery, watching an arthouse film, or thumbing through some poetry. How an artist uses color, or a filmmaker tells a tale could give you a new viewpoint on approaching your next project.

Collaborate and Connect

Creativity doesn't have to be a solo endeavor. Some of the best ideas come from collaboration. Working with other artists—whether they're musicians, writers, or visual artists—can push you to think in new ways and explore ideas you might not have considered on your own.

Look at Paul McCartney and Kanye West's 2014 collaboration. At first glance, it might appear like an odd coupling—one of the world's rock legends teaming up with a controversial hip-hop icon. But their partnership on tracks like "Only One" and "FourFiveSeconds" resulted in a fresh sound that combined the best of both worlds. By connecting with someone outside his usual circle, McCartney uncovered a new source of inspiration that enriched his work.

Siegel Alonso recommends reaching out to others, whether it's someone in your genre or from a completely different artistic background. A fresh perspective might be just what you need to spark your next big idea.

Take a Break

Finally, remember that sometimes, the best way to stay inspired is to step away from the proverbial canvas. The pressure to constantly create can lead to burnout--the enemy of inspiration. Embrace taking a break, recharging, and returning to your work with fresh eyes and ears. Occasionally, seeing things from a new perspective requires some distance.

Daniel Siegel Alonso concludes that staying inspired as an artist in the music industry demands curiosity, vulnerability, and, sometimes, a willingness to step away and let the ideas come to you. Whether drawing from other art forms, collaborating with others, or simply taking time to experience life, there's no lack of ways to keep your creativity alive and well. So, explore, experiment, and, most importantly, enjoy the process.